Hello! I am Scott Iverson. I'm a Product Manager, Relationship Builder, People Leader, and UX Advocate. Thank you for visiting.
This site shares a bit about my work experience, which includes stints building business relationships through consultative sales; communicating to customers through digital marketing; and building enterprise SaaS solutions as a Product Manager and people leader.
Keep reading to learn a bit more about me, and don't forget to visit my LinkedIn profile for all the gritty details.
Mar 2021 - Present
At Bright MLS, I empower a team of Product and UX professionals to execute on a strategic product vision, which will enable Bright's 110,000+ subscribers to meet their goals using our platforms and products. With an eye focused on revenue growth, I seek opportunities to leverage Bright's market-leading footprint to deliver a cohesive product suite that has a high adoption rate and an enviable customer experience. In addition to having responsibility for the core functonalty of listing creation and management, I also lead the User Experience (UX) team.
Jan 2017 - Feb 2021
FNC, Inc., a division of CoreLogic, is a mortgage technology company that has pioneered the real estate collateral valuation space through its SaaS platforms, analytics and workflow automation products. In my role, I was responsible for CoreLogic's largest by revenue, multi-tenant collateral valuation platform, the Collateral Management System (CMS). I worked closely with our clients, vendors, and the GSEs to deliver a solution that increased productivity, addressed the evolving regulatory landscape, and integrated the value of FNC's platforms with CoreLogic's data and analytics.
Prior to managing the CMS, I was responsible for:- Payments
- Business Intelligence Reporting
- Billing support
Sept 2014 - Dec 2016
I advocated for and partnered with our clients across the US to make sure Motivate Design provided creative and efficient user and customer experience research, design thinking training, and user-centered design innovations. In this role, I got to troubleshoot, document and attend to the details that enabled our clients to overdeliver for their customers. Additionally, I was able to modernize CRM tools; introduce new standards for proposal creation; and define workflows that were powered by marketing automation platforms like Hubspot.
Sept 2012 - Aug 2014
In this role, I was the Executive responsible for:
- Managing an integrated team of geographically distributed visual designers, content contributors, social media strategists, and inside sales professionals
- Modernizing back-end CRM, marketing automation, and web analytic tools
- Integrating North American marketing plans with those of my peers in Europe, South Africa, and APAC
- Collaborating with the Account Executive team to execute targeted campaigns and follow-up
- Evaluating go-to-market communications and pricing strategies across channels
- Managing the marketing budget with an eye towards maximizing lead generation within the strategic mandates set forth by the executive team
April 2009 - August 2012
My work as a Director of Sales at TandemSeven was divided into two phases: Consulting and New Product Sales. Phase I was focused on supporting Fortune 500 clients in the central region of North America, including portions of Canada. I worked with companies on finding problems and UX-led research and UI design solutions related to their transactional business platforms.
In Phase II, I was tasked to lead TandemSeven’s national business development efforts around the launch of a new software as a service (SaaS) solution called Persona Modeler. Persona Modeler is a new class of tool that helps companies manage and refine their end user understanding, including the users' experiential needs and technical requirements.2019
Scrum Alliance
This training and certification, facilitated by BrainTrust Consulting, helped me be a better partner to my Scrum Masters and development teams. Through the program, I gained new tools for optimizing the team's work and for advocating the Scrum process with business stakeholders.
2009 - 2013
University of Iowa
I was lucky to have great professors in both the Political Science and Communications Studies programs. My focus was on multimedia political communication, especially on the role of the internet in political discourse. The two departments provided very different points of view on the same topic, and I was honored to win academic awards as a part of my work in the Political Science Department. Go Hawkeyes.
Former Manager
Scott is one of the few individuals I have worked with who combines a rare blend of intellectual curiosity, street smart chops, ability to influence people around him and getting things done. His background and exposure across business development, marketing, UX, and product management allows him to offer a varied perspective which is critical in a product management role. His ability to partner with the technology teams, interact with customers and consequently build and deliver the optimal customer experience is extremely valuable.
Former Client
Scott set the standard for "the ideal business development partner" when we worked together on an opportunity between our companies. He is thorough, honest, diligent and authentic--I immediately connected with him and was inspired by his ability to orchestrate a shared vision statement and a practical plan for partnership. Throughout our working relationship, he remained optimistic, steadfast and focused; when any issue or roadblock presented itself, he was quick with a change in direction or a revised solution. Not only did he nurture an attractive opportunity for our respective companies, he always kept our clients and delivering quality service at the center of our efforts.
Former Peer
I've worked with Scott in a few different capacities over the years, most recently when he was Director of Marketing for the US. He's got a really broad range of skills. He can add value no matter where he is - tech, sales, business. What I appreciated most about working with Scott, though, was his ability to think broadly and strategically and "move the bar" for an organization. To that point, he recently took an ad hoc sales process and put together a platform that leveraged the tools and data necessary to make informed marketing and business decisions. I'm a firm believer that you can't manage what you can't measure, and Scott allowed the organization to measure things that it never could before.